In 2015, Joseph Primucci founded NIICO with a vision to offer a superior product and unparalleled customer service.
Primucci partnered with Sergio Fortino and the duo formed Vaughan-based NIICO Millwork Group, an amalgamation of three pre-existing companies. Under a new company and name, the bespoke cabinetry brand earned a fresh start and business began to boom. NIICO quickly became synonymous with luxurious custom kitchens, closets and living spaces.
I want to have a company that’s known for its quality, its name brand and its service — I want to build something special
— Joseph Primucci, president of NIICO Millwork Group
As Primucci continues his journey through entrepreneurship as the sole proprietor of the custom millwork brand, he has spearheaded a variety of exciting new custom kitchen and custom closet projects with his team of 22 skilled cabinetmakers, salespeople and designers.
NIICO runs on the principle of quality craftsmanship and exceptional client relations. Primucci says the company’s core values include transparency and dependability — “we do what we say we’re going to do,” says Primucci.